Niche Marketing is the practice of focusing your (limited) marketing resources on a specific segment of the population, note that this doesn’t mean that the market is small. Think of niche marketing efforts as being very focused. You want to find a segment of the population that has a specific problem is that not being addressed, and address it with a product or service.
Find the pain in a market and provide some relief.
A niche might not exist but is created by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms. Once identified, you will either find an existing product to sell them (making money as an affiliate) or develop your own goods or services to satisfy the market need.
Niche Marketing Strategy
As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.
While niche marketing is an killer strategy to focus your efforts to reach your ideal customer base, niche SEO is the tactic you will use to get the results you want out of the search engines.