Niche SEO is the best way to get actionable traffic from Google.
Practical Niche SEO To Boost Your Website Ranking
Start with the highest level set of keywords that you know your target market is searching for online, then neck down, doing niche keyword discovery and research until you have a set of keywords with low search volume, low to medium search volume, competition, cost per click (CPC), and difficulty.
Using this refined set of niche keywords, dig deeper into the pages that are the top 3 on Google SERP 1.
After finding the top 3 pages, answer the following questions:
- What keywords are they ranking for?
- What does their inbound link profile look like?
- How long as the site been around?
- Who owns the domain?
Use the answers to these questions to help shape your content strategy and ranking approach. Will you build top of the funnel content (TOFU) or bottom of the funnel (BOFU) content first?